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LUMINU

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Ansys 

Event Experience & CMS Governance Redesign

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Role: Web Coordinator

Project Responsibility: UX Lead & Template System Architect

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​Timeline: 5 Months

Scope: 6 Global Event Templates

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Audience: Event Attendees, CMS Editors, Web & Marketing Teams

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Impact: Registration growth up to 296%

Challenge

Standardize three tiers of global event templates across a $35B enterprise platform to restore usability, governance, and scalability.
 

Over time, regional teams duplicated and modified legacy templates without structural guardrails. This resulted in inconsistent layouts, component misuse, poor mobile responsiveness, and degraded information hierarchy—making event pages harder to navigate and scale.
 

Internally, unrestricted CMS editing created layout drift, slowed publishing timelines, and increased reliance on the web team for corrections.

The goal was to redesign the template system with clearer structure, improved hierarchy, and scalable governance to support both attendees and internal teams.

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OLD Event Template - FAQ.png
OLD Event Template - Agenda.png
OLD Event Template - Sponsors.png
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Audience

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User Research

Objective
Improve event page performance and reduce CMS editing errors and page publication time.​

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Stakeholders

  • Event attendees (external users)

  • Non-technical CMS editors

  • Web team / engineering

  • Marketing stakeholders

External User Research (Event Attendees)

Quantitative

  • Behavioral analytics (traffic sources, bounce rate, device breakdown)

  • Funnel drop-off analysis

  • Scroll depth & heatmaps

  • CTA engagement tracking

Qualitative

  • Usability testing (task completion, time to find date/tickets)

  • Heuristic evaluation

  • Accessibility audit

  • Competitive benchmarking

Internal User Research (CMS Editors)

Workflow & Behavioral Analysis

  • CMS workflow audit

  • Component usage review

  • Template duplication analysis

  • Publishing time analysis

  • Support request patterns

Qualitative

  • Editor interviews

  • Observational walkthroughs

  • Mental model assessment

  • Governance & permissions review

Strategic Findings

These findings revealed that the issue was not purely visual, but systemic — requiring structural constraints, content modeling, and governance alignment rather than surface-level redesign.

1) Template Drift Due to Lack of Governance

2) Unlimited Editing Control Reduced UX Consistency

Editors duplicated legacy pages, compounding structural inconsistencies over time.

 

System Insight:
Without structured content modeling and constraints, design integrity degrades at scale.

Near-limitless layout control resulted in:

  • Component duplication

  • Hierarchy breakdown

  • Poor mobile structure
     

System Insight:
Flexibility without guardrails decreases quality in non-technical user environments.

3) Mental Model Misalignment

4) Workflow Bottlenecks

Editors optimized for “content entry,” not end-to-end user journey.

  • Redundant messaging

  • Poor sequencing

  • No awareness of cross-channel context (email → page)

 

System Insight:
The CMS interface did not reinforce user journey thinking.

Editors required web team intervention for new components, slowing production.

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System Insight:
Lack of modular scalability created operational friction.

Design Strategy

In addition to a template redesign focused on improving hierarchy, clarity, and mobile usability, the solution addressed underlying system and governance issues that were causing long-term degradation.
 

The strategy included:

  • A redesigned event template with improved information hierarchy and mobile prioritization

  • Structured content modeling to enforce consistency

  • Restricted component architecture to prevent misuse

  • Controlled layout zones to preserve hierarchy

  • Clear component usage logic aligned to content types

  • A scalable governance framework to prevent template drift

  • Onboarding tutorial & documentation to align editors

  • A defined escalation path for introducing new content needs

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Results

​The redesign evolved into a systemic intervention addressing user experience, content governance, and operational efficiency across the organization.
 

  • Increased event registrations by up to 296.5%, driven by improved information hierarchy, clearer CTA placement, and mobile optimization

  • Reduced web team support tickets by introducing structured content modeling and clearer component governance

  • Decreased layout corrections through controlled component architecture and defined layout zones

  • Accelerated publishing timelines by reducing cross-team dependency and simplifying the editor workflow

  • Prevented template drift by eliminating legacy duplication patterns and enforcing scalable structure

  • Achieved high adoption of the new template system, with editors consistently following standardized content practices

  • Established a scalable event framework deployable across all regions, improving long-term governance and brand consistency

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